working on the cover

I’ve been working on the cover a bit over the last few days. A cover is really important to a book. If a book has a boring or uninteresting cover, people in a shop are less likely to pick it up. If the information on the back doesn’t pique people’s interest, then they’re more likely to put it back on the shelf. So it is really important that the front and back cover communicate through words and stunning images, what the book is all about.

I did the front cover ages ago, as I needed it to take to the Sydney craft show in June, and my distributors in Europe (Search Press) needed it for their catalogue. But the back cover and the spine are just as important. Apparently, when you pick up my book, I have a few seconds in which to catch your interest so that you look further into the book, to evaluate whether you want it.

I have organised a wonderful testimonial for the back cover, from someone very well respected in the needlework industry. But I also need to know what my readers are looking for in the book, and so I can write the back cover copy accordingly, so that it addresses what they want to know.

For those of you who are eagerly awaiting the release of the book, can you tell me what it is that has piqued your interest? What appeals to you about it? What are you hoping to get from the book? Thanks!