The 2012 Sydney Craft and Quilt Fair is over for another year, and for me it was a raging success. My sales were beyond what I had hoped for, and I had many enquiries about classes from students, shops and guild groups. My book “Portuguese Whitework” was extremely popular, with many having seen it in the craft show advertising.
I think part of the attraction for my stall was that it was one of very few embroidery stands. There was a lot of quilting, some beading, some papercraft, some general craft, some knitting, but very little hand embroidery. And if you wanted whitework, I was pretty much it!
A friend who visited my stand said, “Now don’t take this the wrong way, but your stand seems very ‘restive’.” (I didn’t take it the wrong way – I thought it was a lovely thing to say!) She compared my whitework to the colourfulness everywhere else, and said that mine indeed stood out, because of all the white.
My big display of Portuguese Whitework on the back wall of the stand drew lots of attention, both from embroiderers and non-embroiderers-but-embroidery-admirers alike. I had lots of people come into the stand to look at the embroidery, and I knew that some of them would never attempt anything like it, but that was fine, because I don’t mind people admiring it! And from a simple sales point of view, people attract people, so if there are lots of people crowding around my stand, others are going to wonder what the fuss is all about and come over to see for themselves.

I was at the end of one of the cross aisles, so I had a great view, and shoppers could see me well too!

Looking down the aisle from where my stand was. This was taken yesterday afternoon as the crowds started to thin out.
At 5pm last night, the show closed. The procedure then is to clear the floor of all members of the public. Exhibitors and their helpers MUST don high-vis jackets, as the site is then deemed a worksite. When all exhibitors are wearing their jackets, then they open the huge roller doors to the loading docks, and people can start accessing their vehicles to take stuff away.
The loading docks are always full, with long lines of cars, so we find it just as easy to park downstairs in the carpark and use my trolley to take things down to it. While it takes longer to and from the car, it takes less time than being in the loading dock queue!
So as soon as 5pm arrives, all exhibitors madly start pulling everything down. I packed up the remaining books, the remaining fabric, kits, patterns and thread, and then started pulling all the embroidery off the walls. My husband dismantled the bookshelves and grid mesh panel, and took loads to the car. We were finished and out of the show hall by 6pm, which we were pretty pleased about.

All packed up, with one last load ready to go off to the car. Yes, that is a big, fat pool noodle there - I use it to wrap my tablecloth around to avoid creasing and crinkles. In an effort to speed up the process though, I just folded the tablecloth at the end of the show rather than rolling it onto the noodle.
Thanks to the lovely ladies in the stands beside me (Barrie and Judy from Wonderfil Specialty Threads, and Saffron at Saffron Craig Fabrics) for being concerned for my toileting, and offering me chances for a “rest break”! You are lovely ladies, and I felt very cared for!
Thank you also to those of you who read this blog who did come and say hello to me, and identified yourselves as my blog readers! It was lovely to meet some of you. Now I can have an idea of who I am “talking to” when I write this, each day!
All over for another year! 🙂 Today I’ll be back to normal family routines, and I’m just itching to get stuck into writing my next book!

White Threads is the blog of Yvette Stanton, the author, designer, publisher behind Vetty Creations' quality needlework books and embroidery products.

Glad to hear the show was such a success. I am like you I carefully pack everything to take to the show, but once the show is over I quickly fold things away to make my getaway!
Deb
Hi Yvette,
It was lovely to meet you again at the Craft show and so glad to hear this morning it was a great success for you. I have been reading my new Portuguese Whitework book front to back already (skimming & stopping at various places of interest) & have set my new hoop stand, ready to start a new project. I have just completed a Punto Antico runner and am raring to start my next project which is to be pulled, cut and drawn thread with some surface stitches. I got some great threads yesterday at the show as well.Hope you have received some great feedback from all your admirers as your work is beautiful and the ability to pass it onto to others is a fabulous gift. Thank you again, Debra Ryan
Thank you Debra. Aren’t you lovely?! I hope you really enjoy getting stuck into your next project.